Merlot is an innovative service that identifies, reaches out, engages and offers potential clients and guests the opportunity to get exposed to hotel and accommodation businesses. The goal of Merlot service is to drive prospects who are planning to travel and drive them to your website for direct booking, instead of paying commissions for every night to online agencies. In addition, Merlot does competitive monitoring and alters businesses each time a customer leaves a comment about your brand on social media channels.
Muller & Green took part in the promotion campaign of Merlot, consisting of not just articles and press releases preparation and distribution to important media outlets but also of initiating social media influencer marketing campaigns. Muller & Green was also in charge of updating social media channels and preparation of any written content that was delivered to the public through the website and social channels.