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This year, TIME launches its inaugural list of the World’s Best Brands, in partnership with Statista, a leading international provider of market and consumer data and rankings. Brands play a central role in consumer behavior, shaping preferences, choices, and interactions. The aim of this ranking is to provide an unfiltered view of how customers perceive…
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https://time.com/7086638/worlds-best-brands-2024-methodology/
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