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March 13, 2020Ford takes aim at Jeep with new Bronco SUVs
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Nearly 55 years after the debut of the original Ford Bronco — and 24 years after the demise of the last one — Ford Motor Co. is dusting off one of its treasured nameplates this spring in hopes of reviving a decades-old rivalry with Fiat Chrysler Automobile’s popular Jeep brand.
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